Your privacy is important to us. This Privacy Policy explains what personal data cb444 collects, why we collect it, how we use and protect it, and what rights you have as a user — including users accessing the Platform from Pakistan.
This Privacy Policy ("Policy") is published by cb444, the operator of the Platform accessible at cb444.cam ("we", "us", "our", "the Platform"). This Policy describes how we collect, process, store, share and protect personal data relating to users ("you", "User") who access or use our Services, including sports betting markets, live casino products, bonus programmes and responsible gambling tools.
By registering an account on the Platform or otherwise using our Services, you acknowledge that you have read this Privacy Policy and consent to the collection and processing of your personal data as described herein. This Policy must be read together with our Terms & Conditions, which govern the overall use of the Platform.
We are committed to protecting your privacy and handling your personal data with transparency, care and respect. We process only the data that is necessary for the purposes described in this Policy and we do not sell your personal data to third parties for marketing purposes.
The following definitions apply throughout this Privacy Policy:
When you register, verify your account or use Platform features, you may provide the following categories of personal data:
When you access and interact with the Platform, we automatically collect the following technical and behavioural data:
We may receive personal data about you from third-party sources including identity verification service providers engaged for KYC checks, payment processors processing your deposits and withdrawals, fraud detection and AML screening services, and analytics providers. All third-party data sharing is governed by appropriate data processing agreements.
We process your personal data on the following legal grounds:
| Legal Basis | Processing Activities |
|---|---|
| Contractual Necessity | Account registration, KYC verification, processing deposits and withdrawals, managing bonuses, customer support. |
| Legal Obligation | Anti-money laundering checks, age verification, fraud prevention, regulatory reporting and compliance with applicable laws. |
| Legitimate Interests | Platform security monitoring, fraud detection, abuse prevention, analytics to improve service quality and responsible gambling monitoring. |
| Consent | Marketing communications, optional analytics cookies, and any processing for which consent is specifically requested and recorded. |
Where we rely on your consent as the legal basis for processing, you may withdraw that consent at any time by updating your account preferences or contacting our support team. Withdrawal of consent does not affect the lawfulness of processing carried out before the withdrawal.
We use the personal data we collect for the following specific purposes:
Where you have given explicit consent, we may send you promotional communications about new features, bonus offers and relevant Platform updates. You may unsubscribe from marketing communications at any time by updating your account notification preferences or contacting our support team. Withdrawal of marketing consent does not affect your access to Platform Services.
We do not sell, rent or trade your personal data to third parties for commercial purposes. We share personal data only in the following limited and controlled circumstances:
We engage trusted third-party service providers who process personal data on our behalf under binding data processing agreements. These include identity verification and KYC providers, payment processing intermediaries, fraud detection and AML screening services, cloud infrastructure and hosting providers, analytics platforms, and customer support software providers.
To process deposits and withdrawals, we share necessary transaction data with payment service providers relevant to your chosen method. For Pakistani users, this may include transaction references passed to payment intermediaries operating local payment rails. The mention of Easypaisa, JazzCash, Raast, HBL, UBL, Meezan Bank or Bank Alfalah does not imply that these providers endorse the Platform or gambling activity.
We may disclose personal data to law enforcement authorities, regulatory bodies, courts or other government agencies where required to do so by applicable law, court order, or regulatory obligation — including AML and CTF reporting requirements. We will notify you of such disclosures where we are legally permitted to do so.
In the event of a merger, acquisition, restructuring or sale of all or part of the Platform's assets, personal data held by the Platform may be transferred to the acquiring entity as part of that transaction. You will be notified of any such transfer and the privacy practices of the acquirer prior to the transfer where practicable.
We may share aggregated or fully anonymised statistical data — from which no individual can be identified — with third parties for research, market analysis or industry reporting purposes.
cb444 uses cookies and similar tracking technologies — including web beacons and local storage objects — to operate the Platform, enhance user experience, maintain session security and collect analytics data.
You can manage or withdraw consent for non-essential cookies at any time through the Platform's cookie preference centre. You may also configure cookie settings directly in your browser. Note that disabling strictly necessary cookies will impair your ability to use the Platform.
We retain personal data only for as long as is necessary to fulfil the purposes for which it was collected or as required by applicable law, whichever is longer. Our general retention periods are as follows:
| Data Category | Retention Period | Basis |
|---|---|---|
| Account & Identity Data | Duration of account + 5 years post-closure | AML/KYC regulatory obligation |
| Transaction Records | 5–7 years from transaction date | AML, financial records law |
| KYC Documents (CNIC / Passport) | 5 years post-account closure | AML regulatory obligation |
| Support Communications | 3 years from last interaction | Dispute resolution, legitimate interest |
| Analytics & Usage Data | Up to 24 months, then aggregated | Legitimate interest (service improvement) |
| Self-Exclusion Records | Permanently retained | Responsible gambling obligation |
| Marketing Consent Records | Until consent withdrawn + 3 years | Consent record compliance |
On expiry of the applicable retention period, personal data is securely deleted or anonymised. Where deletion is not immediately possible due to backup systems or legal holds, we will ensure the data is not actively processed until deletion is completed.
We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, accidental loss, destruction, alteration or disclosure. Our security measures include:
Despite our best efforts, no data transmission or storage system can be guaranteed to be 100% secure. In the event of a personal data breach that is likely to result in significant risk to your rights, we will notify you and the relevant supervisory authority in accordance with applicable law.
Subject to applicable law and the specific circumstances of your request, you have the following rights in respect of the personal data we hold about you:
You may request a copy of the personal data we hold about you and information about how it is processed. We will respond within 30 days of a verified request.
You may request correction of inaccurate or incomplete personal data we hold about you. Some data corrections may require re-verification through our KYC process.
You may request deletion of your personal data where it is no longer necessary for the purposes for which it was collected, subject to legal retention obligations — such as AML records which we are legally required to retain.
You may request that we restrict processing of your data in certain circumstances — for example, while the accuracy of your data is being verified following a rectification request.
Where processing is based on your consent or a contract, you may request your personal data in a structured, commonly used, machine-readable format for transfer to another service provider.
You may object to processing of your personal data where it is based on our legitimate interests, including direct marketing processing. We will assess your objection and cease processing unless we have compelling legitimate grounds.
As a platform serving users in Pakistan and other regions, personal data processed by cb444 may be transferred to and stored in countries outside Pakistan. These may include the jurisdiction in which the Platform's operating entity is incorporated or where its technology infrastructure is hosted.
Where personal data is transferred internationally, we ensure that appropriate safeguards are in place — including contractual data protection clauses with recipients, data processing agreements with all third-party service providers, and security standards equivalent to those applied within the Platform's primary processing environment.
By registering an account and using the Platform, you acknowledge that your personal data may be transferred, processed and stored internationally in accordance with this Policy.
The cb444 Platform is strictly intended for adults aged 18 years or over — or the higher minimum age required by the operator or applicable license jurisdiction. We do not knowingly collect or process personal data from individuals under the minimum age requirement.
Mandatory age verification is conducted as part of the KYC process for all registered accounts. If we become aware that personal data has been collected from a minor, we will take immediate steps to delete that data and close the associated account. If you believe that a minor has registered on the Platform, please notify us immediately through the support contact in Section 15.
The Platform may reference third-party services — including game studio providers, payment processors and responsible gambling support organisations — within its content. This Privacy Policy applies only to data processed by cb444 directly. We are not responsible for the privacy practices of third-party services.
Any references to payment services such as Easypaisa, JazzCash, Raast, HBL, UBL, Meezan Bank or Bank Alfalah are made as contextual references for Pakistani users only. These organisations maintain their own privacy policies, and any data you share directly with those providers is governed by their respective policies — not this one.
cb444 reserves the right to amend this Privacy Policy at any time to reflect changes in our data processing practices, legal requirements or Platform functionality. Where changes are material, we will notify you through the Platform — for example, via a homepage notice or email to your registered address — prior to the changes taking effect.
The "Last Updated" date at the top of this page reflects the date of the most recent revision. Your continued use of the Platform following notification of any amendment constitutes acceptance of the revised Policy. If you disagree with the revised Policy, you may request account closure as described in our Terms & Conditions.
If you have any questions, concerns or requests regarding this Privacy Policy or the processing of your personal data, please contact our Data Protection team using the details below. We aim to respond to all data-related enquiries within 30 calendar days.
Please include your registered email address and, where relevant, specify the type of data rights request you are submitting (access, rectification, erasure, restriction, portability or objection). We may request additional identity verification before processing your request to protect your account security.
Six concrete commitments that define how cb444 handles the personal information of every user — from Islamabad to Karachi.
All data transmitted between your browser and the Platform is encrypted using TLS/SSL. Your personal and financial data is never sent over an unencrypted connection — regardless of whether you're on mobile data or Wi-Fi in Lahore or Peshawar.
Your personal data is never sold to third-party advertisers or data brokers. We share data only with service providers who need it to deliver the Platform's core functions — and only under binding data processing agreements.
CNIC copies, passport scans and selfie verification images are encrypted at rest and accessible only to authorised KYC compliance personnel. Documents are retained only as long as required by AML regulations and then securely deleted.
Marketing consent, cookie preferences and communication settings are fully within your control through your account preferences panel. You can withdraw consent or update settings at any time without affecting your ability to use the Platform.
We publish our data retention periods — linked to legal requirements such as AML obligations — rather than retaining data indefinitely. When the retention period expires, data is securely deleted or fully anonymised.
Data subject rights requests — access, rectification, erasure, portability — are handled by our support team with a 30-day response commitment. We don't make it difficult to exercise your rights.
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